Request information on the 公司十大网赌靠谱网址平台交流 program.
Interested in pursuing a career that allows you to flex a variety of skills, from writing 和 social media engagement to event planning 和 problem solving? 十大网赌靠谱网址平台’s Bachelor of Arts in 公司十大网赌靠谱网址平台交流 provides you with all those tools 和 more.
排名. 宾夕法尼亚州第10名. 166 nationally by Niche magazine’s 2020 Best Colleges, the program prepares students for a job that’s now highly in dem和 across all industries, thanks to its focus on messaging 和 brand identity. With a sharp underst和ing of audience needs, 趣味和兴趣, communications professionals know how to craft the right message 和 send it to the right audience at the right time.
概述
PSU-LV’s 公司十大网赌靠谱网址平台交流 program’s cross-disciplinary coursework gives students the broad foundation needed to successfully manage the considerable flow of information that dictates daily life at most major companies 和 organizations.
Thanks to a faculty with deep industry 和 research credentials who stay up on the latest trends, you’ll receive a well-rounded education in communication 和 business principles; ethics; verbal, written 和 visual communication skills; integrated marketing communications; internal 和 external communication strategies; 和 branding 和 stakeholder relationship management. Program courses include: the Mass Media 和 Society; Public Relations 和 Marketing; Social, Legal 和 Ethical Environment of 业务; Internal 和 External 沟通; Social Media 沟通; 和 Risk 和 Crisis 沟通.
And given the Lehigh Valley’s many Fortune 500 companies 和 non-profit organizations, as well as its close proximity to the New York City 和 Philadelphia markets, you’ll have prime opportunities for highly valuable networking 和 internship experiences.
By the time you graduate, you’ll be able to pursue jobs in the following areas:
- 沟通
- 品牌战略
- 内容创作
- 社交媒体管理
- 市场营销与广告
- 活动策划
- 社区及公共关系
- 筹款
- 关系管理
证明
“My degree provided me with a number of hard 和 soft skills that are directly related to my career. I learned how to present my work with confidence, 如何研究, 分析和解释数据, 和, 最重要的是, how to think critically about the ‘why’ behind strategic recommendations in marketing 和 communication. Attending PSU-LV allowed me to explore a field that I love 和 secure a job opportunity with a company that values its employees 和 cares about its clients’ success.” – 假虎刺属《 ’20, client engagement manager at Emmaus-based Altitude Marketing
建议的学术计划
建议的学术计划 (SAP) provide the possible order of courses students might follow as they pursue a particular degree. SAPs are proposed schedules only. Individual student's schedules might look different if -- in consultation with an academic adviser -- the student has created a different plan. Care should be taken when changing the order of courses, as the SAP takes into account prerequisites 和 course controls. For the final work regarding the courses needed for graduation in a particular major, all students should consult the University Bulletin 和 their degree audit.
项目联系
Dr. 克里斯汀听
Coordinator of 公司十大网赌靠谱网址平台交流
610-285-5000 | kmh7320@tyjznc.com